Cool Clothing & T-Shirt Company Brand Logo Designs for 2024 | Envato Tuts+ (2024)

5 Quick Logo Design Tips From Top Clothing Brands

In this tutorial, you'll learn how to build your own clothing logo with some help from starter templates. You'll learn to use Placeit, a browser-based clothes brand logo maker, to create an excellent T-shirt brand logo.

Before we dive into building a clothing brand logo, it helps to draw some inspiration from some of the most ubiquitous designs and famous T-shirt brand logos. Let's learn from some of the world's most popular fashion brands with five clothing logo design lessons below.

1. Focus on Typography

Some of the world's most memorable clothing brand logos and famous T-shirt brand logos use only text and initials to capture the spirit of the brand.

Focusing on typography means considering custom font faces that aren't commonplace. Eschew Georgia and Times New Roman for totally custom logo options for T-shirts that won't easily be replicated.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (1)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (2)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (3)

2. Align the Logo With the Brand

Above all, your logo should capture the same spirit that your clothing and accessories do. It's all about aligning a logo with the brand's intent so that everything feels like a natural fit.

If you want to build a brand with some attitude, you can try an Envato Elements logo like Sneakers Club. The snake and flag pole design has a very particular aesthetic that people looking for cool logo design ideas for T-shirts and clothing will love.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (4)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (5)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (6)

3. Stay Consistent

Once you've rolled out your logo, it's a must that you commit to using it. I've seen brands that constantly shift their logo and identity. A constantly revolving set of logos makes it impossible for consumers to connect. Stick with your logo to increase your brand's recognition.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (7)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (8)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (9)

4. Simplicity Means Memorability

Make it memorable and make it simple. Logos like Chanel remind me that less is truly more. That iconic look of two Cs perfectly captures the creator's intent. The simplicity also means that it works on practically any clothing or accessory. Here's a similar logo template:

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (10)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (11)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (12)

5. Abstract Designs Stand Out

Don't think about building your apparel logo too narrowly. It's perfectly fine to borrow elements from culture or practically anywhere to bring your clothing logo design to life.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (13)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (14)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (15)

How to Make a T-Shirt (Clothing Brand) Logo Design Online With Placeit

Earlier in this tutorial, we highlighted some of the best clothing brand logos that you can build with Placeit. This is an amazing T-shirt logo design maker tool that lives entirely in your web browser and can help you build an easy logo in just a few clicks.

Let's walk through building a fashion brand logo using Placeit:

1. Choose a Starting Template Preset

You've already seen ten of the best fashion brand logo templates, so make sure you start with a template. It doesn't have to match exactlywhat you've got in mind. Just look for a few key elements that you can see potential in. Click on one of the templates above to launch your design.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (16)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (17)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (18)

2. Update the Graphic

The starting logo design may not have exactly the image you've got in mind, but that's okay. Just search for a matching idea on the right side, and then choose a matching image to update the logo. In the example below, I quickly swapped in a chick logo to match my brand identity.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (19)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (20)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (21)

3. Add Your Text

Next, you can update the text using the boxes on the left side. Type over the placeholders to add your brand identity. You can also toggle off one of the text boxes, as you can see in the example below.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (22)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (23)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (24)

4. Adjust the Branding Elements

Matching the clothing logo design to the brand is a must. The best way to do that is to incorporate the brand's color palette in your logo. Click on the color drop-downs on the right side to change the colors to your key color selections.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (25)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (26)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (27)

At this stage, you can easily click on download to export the finished logo, both on a transparent background and with the pastel backdrop we created above.

5. Bring the Logo to Life

If you want your audience to see the logo in the real world, it helps to use another amazing tool from Placeit: a T-shirt mockup tool! With this template creator, just drop in your logo and you'll see it in a realistic product shot. It's a great way to build a marketing image.

Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (28)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (29)Cool Clothing & T-Shirt Company Brand Logo Designs for2024 | Envato Tuts+ (30)

To learn more about Placeit's tool, check out the guide below:

  • How to Make Your Own Logo Design (Do It Yourself Guide)Nona Blackman09 Apr 2023

Explore More Shirt Logo Designs and Inspiration

I hope you liked the professional clothing logo designs I showed you. Now you know how to use Placeit's logo maker. Before you leave, I'll share with you even more logo design resources, tutorials, and templates:

  • How to Make Your Own Logo Design (Do It Yourself Guide)Nona Blackman09 Apr 2023
  • How to Choose the Right Font for Your BrandLaura Keung23 Sep 2021
  • 20 Creative Landscape Company Logo Design Ideas for2024Nona Blackman17 Dec 2023
  • Cool Logo Maker: 17 Minimalist Logo Designs to Customize (2020) Melody Nieves14 May 2020
  • 40 Best Logo Mockups (3D, Vector, and PSD)Nona Blackman30 Jun 2020
  • 30+ Best Logo Design Templates for Creative Business BrandingSean Hodge02 Nov 2021
  • 28 Best Gym Logo Ideas: Design Inspiration for 2024Andrew Childress30 Dec 2023

Create a Fashion Brand Logo Today

Now that we've reviewed the best options for clothing design logos, it's time for you to jump into designing your own. You can use Placeit to build a clothing brand logo in your web browser, or take your design skills offline with clothing logo templates from Envato Elements. And either choice can be combined with the Placeit T-shirt design maker tool to bring your design into the real world!

Remember: build a logo that captures the spirit of your brand. With a bit of work, you might see your logo on clothing everywhere.

Cool Clothing & T-Shirt Company Brand Logo Designs for 2024 | Envato Tuts+ (2024)

FAQs

What type of logo is best for a clothing brand? ›

Clothing brands often use combination marks because images work better on clothing than brand names. That's why you'll see Nike's swoosh on most of its clothing without the brand name “Nike.”

How do I come up with a fashion logo? ›

Aim for symbols that reflect your taste and resonate with customers who share that taste. On the whole, your symbol, colors, and fonts should all complement each other—to create a fashionable first impression of your brand.

Which is the best t-shirt brand in the world? ›

1. Gucci – Expensive T-Shirt Brands. If you're looking to add a touch of luxury to your wardrobe, a Gucci shirt is the way to go. Known for its iconic double-G logo and top-notch craftsmanship, Gucci is one of the world's most coveted luxury clothing brands.

What makes a logo look luxury? ›

Choose Colors Wisely

Most luxury brand logos combine soft, bright, or loud color tones. They also have a harmonious color balance. To create an elegant logo, you can present a contrast by combining colors with light and dark textures.

What makes a logo more attractive? ›

Simplicity: Keep the design simple and avoid overcomplicating it with too many elements or intricate details. A clean and simple logo is often more memorable and versatile. Use appropriate colors: Choose a color palette that reflects your brand's identity and conveys the right message.

Do I need to trademark my clothing logo? ›

Whether you're starting a new clothing line or opening a new clothing store, you need to register your trademark with the United States Patent and Trademark Office (USPTO). You can ensure that your clothing brand name, logo, slogan, and brand stay yours with a trademark registration.

How much is it to put a logo on a shirt? ›

The cost of a custom t-shirt can vary widely, depending on the number of shirts ordered, the type of shirt, the printing method, additional features, and how soon you need it. Generally, you can expect to pay anywhere from $10 to $50 for a custom t-shirt, with an average price of around $20 per shirt.

How much does it cost to make a shirt with a logo on it? ›

Custom cotton shirts typically start around $7- $10 per garment, but it all depends on the factors above. But if you decide to go with a super soft tri-blend, the cost per shirt will increase. Tri-blend tees average around $9-$13 as a starting point.

How do I create a luxury brand logo? ›

Stellar luxury graphic design should include a sophisticated color palette, minimalist design, readable fonts, and recognizable emblems such as monograms or luxury patterns. Serif fonts are a popular choice for luxury brands, followed by cursive fonts. Dark hues invoke luxury as well.

How do I make my logo look like a brand? ›

Here are the most important steps to designing a logo:
  1. Understand why you need a logo.
  2. Define your brand identity.
  3. Find inspiration for your design.
  4. Check out the competition.
  5. Choose your design style.
  6. Find the right type of logo.
  7. Pay attention to color.
  8. Pick the right typography.
Feb 16, 2022

Can anyone be a fashion icon? ›

You need to be unique to be a fashion icon, but it's also important to be knowledgeable about past and current fashion icons. Research a wide array of fashion icons. You can do this by googling “fashion icons” and by looking through books on fashion history at the library.

What T-shirt sizes sell the most? ›

When you look at the numbers, large is the most common shirt size. In fact, it accounts for about 30 percent of shirt sales. Coming in at 28 percent, the size medium is a close runner-up and extra large is next at 20 percent. The percentages are much lower for smaller and larger sizes.

What T-shirt colour are most popular? ›

Black and white are undoubtedly the most popular colors in the industry. Opting for these timeless shades allows you to be simple yet stylish.

What is the most popular T-shirt style? ›

Let's delve into some of the most popular trends defining this year's fashion scene. Some popular trends in T-shirt design for 2024 include bold and vibrant colors, oversized and boxy silhouettes, retro and vintage-inspired designs, and sustainability and eco-friendly messaging.

Should my clothing brand have a logo? ›

It's crucial for brand owners in the fashion industry to stand out from the competition and attract customers in this crowded market. One of the best ways of achieving this is through having a strong, unique logo. If you work in the fashion industry, you know how important design is.

Do clothing brands need a logo? ›

Creating a Visual Connection: Fashion is a visual industry, and a logo creates a visual connection between the brand and its audience. The right design can evoke emotions, resonate with the target market, and create a memorable impression.

How many logos should a clothing brand have? ›

Logo variations can include a range of colors, sizes, and formats, but there are four main logo variations every brand needs. A brand identity designer should design at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it.

What is the best image type for a logo? ›

JPG, PNG and SVG are the best file formats for logos on the web. The right format will provide rich colours, transparent backgrounds and scalability to ensure they are perfect for any screen size. It's important that all files are saved using the RGB colour format to provide the best colours on the web.

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